October 16, 2020 , 4:04 am

Different Commercial Ads make fall of Famous Rax Roast Beef fast-food restaurants

Rax Roast Beef

I cannot say that I remember Rax Roast Beef fast-food restaurants at all. I’m sure if my dad was here he’d call me an idiot and tell me we used to eat at them all the time when I was a little kid but I haven’t the faintest memory of them but that’s why I was intrigued by the premise of this YouTube video below.

Rax Roast Beef was famous for its roast beef sandwiches, baked potatoes, salad bars, and milkshakes and they were apparently pretty good at advertising on TV up until the campaign that literally collapsed their entire empire within years.

I won’t spoil too much but the campaign focused around ‘Mr. Delicious’ who was meant to bring in more adult customers but it backfired and the entire marketing team jumped ship afterward and it caused the entire house of cards to come crumbling down. This quick rundown of Rax Roast Beef’s rise and fall is under 4-minutes and it’s a cool look at a piece of American history a lot of people either don’t know about or have forgotten entirely.

Tags
adult customers
Guatemala
milkshakes
Mr. Delicious
YouTube

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