November 26, 2020 , 4:30 am

Know what’s going on in Beverages Industry

Colorful beverage  packaging group AdobeStock 279692163 Editorial Use Only

What’s going on in the beverage market? And what are the packaging trends?

A guy who knows is Tom R. Reimer, the director of education for the International Society of Beverage Technologists. Reimer provided a “Beverage Industry Overview” November 10 during the Pack Expo Connects virtual tradeshow. Here’s a selection of details from his informative presentation starting with overall market facts:

The organization tracks 13 categories of beverages, with packaged water being the largest segment at 39% followed by carbonated drinks at 31%.

In 2015, packaged water overtook carbonated soft drinks (CSDs) as the largest category.

It’s a shifting landscape, with CSDs and fruit juices declining in market share as energy drinks and functional water are on the rise.

Functional beverages include those that are protein enriched, women-focused, fortified, weight-loss, or cannabis enhanced (CBD and THC).

Processing methods include Flash or Tunnel Pasteurization, Hot fill, Retort, and High-Pressure Processing (HPP).  You can find more information on the latter at Packaging Digest’s HPP channel.

Now, onto our headliner topic of packaging which, according to Reimer, is “used to protect and draw attention to the product and has grown more complex over the years.”

Tags
cannabis enhanced
carbonated drinks
energy drinks
fruit juices
Pack Expo
Tunnel Pasteurization

More from Sandesh Ilhe

January 5, 2021 more_vert

Inspection Drone Market Will Witness Substantial G…

close Inspection Drone Market Will Witness Substantial Growth in the Upcoming years by 2027
December 16, 2020 more_vert

2020 Know the Outcomes of Sports Betting Market | …

close 2020 Know the Outcomes of Sports Betting Market | William Hill, Betfred, Bet365, Paddy Power Betfair
December 9, 2020 more_vert

Synthetic Musk Market 2020 – 2027 Worldwide …

close Synthetic Musk Market 2020 – 2027 Worldwide Major Industry Players Review
December 16, 2020 more_vert

Atomic Clock Market In-Depth Analysis during 2020-…

close Atomic Clock Market In-Depth Analysis during 2020-2027
February 15, 2021 more_vert

To Feed Astronauts in Deep Space NASA Is Awarding …

close To Feed Astronauts in Deep Space NASA Is Awarding up To $500K
December 17, 2020 more_vert

Electronic Home Locks Market since 2020 Leading Gr…

close Electronic Home Locks Market since 2020 Leading Growth Drivers, Emerging Audience, Segments, Profits…
December 4, 2020 more_vert

Global Umeshu Market to perceive substantial growt…

close Global Umeshu Market to perceive substantial growth during 2020 to 2027| Choya Umeshu, Suntory, Uisu…
November 25, 2020 more_vert

0.7% Growth is observed in Agriculture Sector afte…

close 0.7% Growth is observed in Agriculture Sector after the 3rd Quarter
August 24, 2020 more_vert

Trader Joe is planning to change few names and pac…

close Trader Joe is planning to change few names and packaging of its ethnic food brands, but doesn’…
August 28, 2020 more_vert

Food has led to disingenuous, desperate disinforma…

close Food has led to disingenuous, desperate disinformation campaign’ as Lightlife attacks ‘hyperproc…
September 21, 2020 more_vert

Bad Effects of Ultra Processed Foods on our Health

close Bad Effects of Ultra Processed Foods on our Health
© 2021. Smart Food and Beverages News. All Rights Reserved